Transitioning a massive, established brand away from basic product placements. We had to architect a localized ad approach for different continents, balancing Eastern heritage with Western consumer psychology. We needed to completely overhaul their outdated creative protocols and introduce high-volume, trend-driven video assets tailored to specific regional attention spans.


We engineered a highly localized 3-layer funnel strategy across multiple continents. Backed by a direct support line to Meta’s elite buying team, we executed rigorous multivariate testing and deployed dynamic video and AI assets.

The Funnel Breakdown (Add this as a text block or bulleted list right below Objective) What to write:

• TOF (Top of Funnel - Attention): We shifted away from aggressive product-pushing. Instead, we deployed AI-generated assets, culturally trending videos, and raw UGC to capture organic-feeling paid reach and drive massive top-of-mind awareness.

• MOF (Middle of Funnel - Consideration): The heavy-lifting phase. We tested millions of creative iterations, injecting educational product content and leveraging celebrity/event coverage to build premium brand value while introducing smart catalog ads for product knowledge.

• BOF (Bottom of Funnel - Conversion): Hyper-targeted catalog sales pushing the highest-performing categories by region. We built a global UGC influencer matrix, perfectly splitting our partnerships between "reach bringers" (for volume) and "opinion makers" (for trust and conversion), fully optimized by Meta's AI.