Marketing
Auto Union: Outperforming Global Giants in Car Rental
Auto Union: Outperforming Global Giants in Car Rental
Reimagining the car rental industry for a younger, modern audience. From high-growth social media management that outperforms global players like Sixt, to aggressive paid recruitment campaigns, we manage the full marketing engine for Auto Union
Reimagining the car rental industry for a younger, modern audience. From high-growth social media management that outperforms global players like Sixt, to aggressive paid recruitment campaigns, we manage the full marketing engine for Auto Union
Year
2023
Year
2023
Year
2023
Client
auto union
Client
auto union
Client
auto union
Industry
car rental
Industry
car rental
Industry
car rental
Project Duration
ongoing
Project Duration
ongoing
Project Duration
ongoing
Intro
The Brand: Auto Union | The Modern Challenger in Global Car Rental Auto Union is a global player in the car rental space, but they operate in an industry often seen as "corporate" and "dated." Solved6 was brought in as the Full-Scale Marketing Department (MDaaS) to inject a young, modern energy into the brand. Our mission was twofold: dominate the social media landscape with a "sexy," high-end aesthetic and solve the industry-wide talent gap through aggressive, high-converting employee recruitment marketing.
Objective
The Goal: Market Dominance & Talent Acquisition We set out to prove that a "challenger brand" could beat legacy giants through superior digital strategy.
Social Supremacy: Grow the brand’s digital footprint to surpass the follower count and engagement of top-tier competitors like Sixt in key regions.
Employer Branding: Use paid ads and staff marketing to position Auto Union as the #1 employer in the sector, attracting top-tier talent.
Visual Evolution: Use graphic design to make car rental feel modern, premium, and desirable for a younger demographic.
Challenge
The Friction: Competing with Infinite Budgets The car rental space is dominated by legacy brands with massive, decades-old marketing budgets.
The "Boring" Stigma: Car rental is traditionally seen as a utility. We had to pivot the content to feel more like a "lifestyle" and "travel" experience.
Recruitment Crisis: The industry struggles to find quality staff. We had to move beyond "Job Postings" and build a culture-focused recruitment funnel.
Regional Growth: Scaling the brand across different countries while maintaining a consistent "cool" factor required high-velocity design and localized ad strategies.
Result
The Outcome: Disruption at Scale Through our MDaaS model, Auto Union hasn't just grown; it has started winning against the biggest names in the business.
Beating the Giants: Successfully scaled social media presence in targeted countries, achieving higher follower counts and engagement rates than Sixt and other global leaders.
High-Volume Recruitment: Launched a paid recruitment engine that transformed how the company hires, delivering a consistent flow of high-quality candidates through targeted "Staff Marketing."
Design Transformation: Created a modern, "sexy" visual identity for car rental that resonates with a younger, mobile-first audience.
Full-Stack Efficiency: Managed the entire ecosystem—from graphic design for physical locations to global ad spend—with 100% brand alignment.
Latest Projects
Marketing
Auto Union: Outperforming Global Giants in Car Rental
Auto Union: Outperforming Global Giants in Car Rental
Reimagining the car rental industry for a younger, modern audience. From high-growth social media management that outperforms global players like Sixt, to aggressive paid recruitment campaigns, we manage the full marketing engine for Auto Union
Reimagining the car rental industry for a younger, modern audience. From high-growth social media management that outperforms global players like Sixt, to aggressive paid recruitment campaigns, we manage the full marketing engine for Auto Union
Year
2023
Year
2023
Year
2023
Client
auto union
Client
auto union
Client
auto union
Industry
car rental
Industry
car rental
Industry
car rental
Project Duration
ongoing
Project Duration
ongoing
Project Duration
ongoing
Intro
The Brand: Auto Union | The Modern Challenger in Global Car Rental Auto Union is a global player in the car rental space, but they operate in an industry often seen as "corporate" and "dated." Solved6 was brought in as the Full-Scale Marketing Department (MDaaS) to inject a young, modern energy into the brand. Our mission was twofold: dominate the social media landscape with a "sexy," high-end aesthetic and solve the industry-wide talent gap through aggressive, high-converting employee recruitment marketing.
Objective
The Goal: Market Dominance & Talent Acquisition We set out to prove that a "challenger brand" could beat legacy giants through superior digital strategy.
Social Supremacy: Grow the brand’s digital footprint to surpass the follower count and engagement of top-tier competitors like Sixt in key regions.
Employer Branding: Use paid ads and staff marketing to position Auto Union as the #1 employer in the sector, attracting top-tier talent.
Visual Evolution: Use graphic design to make car rental feel modern, premium, and desirable for a younger demographic.
Challenge
The Friction: Competing with Infinite Budgets The car rental space is dominated by legacy brands with massive, decades-old marketing budgets.
The "Boring" Stigma: Car rental is traditionally seen as a utility. We had to pivot the content to feel more like a "lifestyle" and "travel" experience.
Recruitment Crisis: The industry struggles to find quality staff. We had to move beyond "Job Postings" and build a culture-focused recruitment funnel.
Regional Growth: Scaling the brand across different countries while maintaining a consistent "cool" factor required high-velocity design and localized ad strategies.
Result
The Outcome: Disruption at Scale Through our MDaaS model, Auto Union hasn't just grown; it has started winning against the biggest names in the business.
Beating the Giants: Successfully scaled social media presence in targeted countries, achieving higher follower counts and engagement rates than Sixt and other global leaders.
High-Volume Recruitment: Launched a paid recruitment engine that transformed how the company hires, delivering a consistent flow of high-quality candidates through targeted "Staff Marketing."
Design Transformation: Created a modern, "sexy" visual identity for car rental that resonates with a younger, mobile-first audience.
Full-Stack Efficiency: Managed the entire ecosystem—from graphic design for physical locations to global ad spend—with 100% brand alignment.
Latest Projects
Marketing
Auto Union: Outperforming Global Giants in Car Rental
Auto Union: Outperforming Global Giants in Car Rental
Reimagining the car rental industry for a younger, modern audience. From high-growth social media management that outperforms global players like Sixt, to aggressive paid recruitment campaigns, we manage the full marketing engine for Auto Union
Reimagining the car rental industry for a younger, modern audience. From high-growth social media management that outperforms global players like Sixt, to aggressive paid recruitment campaigns, we manage the full marketing engine for Auto Union
Year
2023
Year
2023
Year
2023
Client
auto union
Client
auto union
Client
auto union
Industry
car rental
Industry
car rental
Industry
car rental
Project Duration
ongoing
Project Duration
ongoing
Project Duration
ongoing
Intro
The Brand: Auto Union | The Modern Challenger in Global Car Rental Auto Union is a global player in the car rental space, but they operate in an industry often seen as "corporate" and "dated." Solved6 was brought in as the Full-Scale Marketing Department (MDaaS) to inject a young, modern energy into the brand. Our mission was twofold: dominate the social media landscape with a "sexy," high-end aesthetic and solve the industry-wide talent gap through aggressive, high-converting employee recruitment marketing.
Objective
The Goal: Market Dominance & Talent Acquisition We set out to prove that a "challenger brand" could beat legacy giants through superior digital strategy.
Social Supremacy: Grow the brand’s digital footprint to surpass the follower count and engagement of top-tier competitors like Sixt in key regions.
Employer Branding: Use paid ads and staff marketing to position Auto Union as the #1 employer in the sector, attracting top-tier talent.
Visual Evolution: Use graphic design to make car rental feel modern, premium, and desirable for a younger demographic.
Challenge
The Friction: Competing with Infinite Budgets The car rental space is dominated by legacy brands with massive, decades-old marketing budgets.
The "Boring" Stigma: Car rental is traditionally seen as a utility. We had to pivot the content to feel more like a "lifestyle" and "travel" experience.
Recruitment Crisis: The industry struggles to find quality staff. We had to move beyond "Job Postings" and build a culture-focused recruitment funnel.
Regional Growth: Scaling the brand across different countries while maintaining a consistent "cool" factor required high-velocity design and localized ad strategies.
Result
The Outcome: Disruption at Scale Through our MDaaS model, Auto Union hasn't just grown; it has started winning against the biggest names in the business.
Beating the Giants: Successfully scaled social media presence in targeted countries, achieving higher follower counts and engagement rates than Sixt and other global leaders.
High-Volume Recruitment: Launched a paid recruitment engine that transformed how the company hires, delivering a consistent flow of high-quality candidates through targeted "Staff Marketing."
Design Transformation: Created a modern, "sexy" visual identity for car rental that resonates with a younger, mobile-first audience.
Full-Stack Efficiency: Managed the entire ecosystem—from graphic design for physical locations to global ad spend—with 100% brand alignment.