Marketing
LaMarel
LaMarel
A 90s-infused social takeover and guerrilla marketing campaign.
A 90s-infused social takeover and guerrilla marketing campaign.
Year
2022
Year
2022
Year
2022
Client
LaMarel
Client
LaMarel
Client
LaMarel
Industry
Fashion Retail
Industry
Fashion Retail
Industry
Fashion Retail
Project Duration
ongoing
Project Duration
ongoing
Project Duration
ongoing
The Challenge
La Marael needed a digital presence as unique as their actual products. We completely took over their social channels to execute a massive visual overhaul deeply rooted in 90s nostalgia. By anchoring the brand's DNA to iconic retro tech—vintage Nintendos, classic Microsoft computers, and old-school Nokia phones—we built a highly engaged, cult-like community driven by raw founder content and behind-the-scenes launch updates.
Objective
To bridge the gap between digital hype and physical retail. We needed to turn an aesthetic, nostalgic online identity into tangible foot traffic through branded pop-up stores and offline activations in global cities like Zurich.
Challenge
Connecting offline guerrilla marketing with online virality. For Valentine’s Day, we orchestrated a city-wide activation: pinning bags of free roses attached to store gift vouchers in public spaces. We captured the raw, genuine reactions of pedestrians finding the gifts—turning their initial confusion into pure joy.
This organic footage was leveraged across all social platforms to create massive brand awareness and trust.
Result
The hybrid digital and on-the-ground strategy generated massive scale. The nostalgic content engine and guerrilla campaigns drove a 30% increase in overall social engagement, spiked physical store traffic by 35%, and maintained a highly profitable website ROI of 4.0+.
Latest Projects
Marketing
LaMarel
LaMarel
A 90s-infused social takeover and guerrilla marketing campaign.
A 90s-infused social takeover and guerrilla marketing campaign.
Year
2022
Year
2022
Year
2022
Client
LaMarel
Client
LaMarel
Client
LaMarel
Industry
Fashion Retail
Industry
Fashion Retail
Industry
Fashion Retail
Project Duration
ongoing
Project Duration
ongoing
Project Duration
ongoing
The Challenge
La Marael needed a digital presence as unique as their actual products. We completely took over their social channels to execute a massive visual overhaul deeply rooted in 90s nostalgia. By anchoring the brand's DNA to iconic retro tech—vintage Nintendos, classic Microsoft computers, and old-school Nokia phones—we built a highly engaged, cult-like community driven by raw founder content and behind-the-scenes launch updates.
Objective
To bridge the gap between digital hype and physical retail. We needed to turn an aesthetic, nostalgic online identity into tangible foot traffic through branded pop-up stores and offline activations in global cities like Zurich.
Challenge
Connecting offline guerrilla marketing with online virality. For Valentine’s Day, we orchestrated a city-wide activation: pinning bags of free roses attached to store gift vouchers in public spaces. We captured the raw, genuine reactions of pedestrians finding the gifts—turning their initial confusion into pure joy.
This organic footage was leveraged across all social platforms to create massive brand awareness and trust.
Result
The hybrid digital and on-the-ground strategy generated massive scale. The nostalgic content engine and guerrilla campaigns drove a 30% increase in overall social engagement, spiked physical store traffic by 35%, and maintained a highly profitable website ROI of 4.0+.
Latest Projects
Marketing
LaMarel
LaMarel
A 90s-infused social takeover and guerrilla marketing campaign.
A 90s-infused social takeover and guerrilla marketing campaign.
Year
2022
Year
2022
Year
2022
Client
LaMarel
Client
LaMarel
Client
LaMarel
Industry
Fashion Retail
Industry
Fashion Retail
Industry
Fashion Retail
Project Duration
ongoing
Project Duration
ongoing
Project Duration
ongoing
The Challenge
La Marael needed a digital presence as unique as their actual products. We completely took over their social channels to execute a massive visual overhaul deeply rooted in 90s nostalgia. By anchoring the brand's DNA to iconic retro tech—vintage Nintendos, classic Microsoft computers, and old-school Nokia phones—we built a highly engaged, cult-like community driven by raw founder content and behind-the-scenes launch updates.
Objective
To bridge the gap between digital hype and physical retail. We needed to turn an aesthetic, nostalgic online identity into tangible foot traffic through branded pop-up stores and offline activations in global cities like Zurich.
Challenge
Connecting offline guerrilla marketing with online virality. For Valentine’s Day, we orchestrated a city-wide activation: pinning bags of free roses attached to store gift vouchers in public spaces. We captured the raw, genuine reactions of pedestrians finding the gifts—turning their initial confusion into pure joy.
This organic footage was leveraged across all social platforms to create massive brand awareness and trust.
Result
The hybrid digital and on-the-ground strategy generated massive scale. The nostalgic content engine and guerrilla campaigns drove a 30% increase in overall social engagement, spiked physical store traffic by 35%, and maintained a highly profitable website ROI of 4.0+.